【澳门皇冠金沙官网娱乐学术报告】IT implementation and customer results: the mediating role of the competitive priorities achieved by the firm
主讲人：MANUEL R?OS DE HARO副教授
MANUEL R?OS DE HARO副教授目前就职于西班牙格拉纳达大学经济与商业学院企业管理一部，曾任Asociación Cultural “Culturalia”企业董事长，曾到Armenian National Agrarian University、Ivane Javakhishvili Tbilisi State University、Academy of Economics Studies of Moldova、National University of Ireland (Galway)、University of Hertfordshire (United Kingdom)、California State University, Northridge（USA）、Faculdade de Desporto, Universidade do Porto (Portugal)、Real Colegio Complutense at Harvard University等院校进行教学访问活动，具有丰富的经济管理实践及教学经验，编著有企业战略决策分析工具、企业管理、企业管理基本原理的运用等专著、手册及多媒体培训材料等。
Studies in information technology (IT) increasingly focus on key variables that might explain the effect of the implementation of IT strategic tools on business performance. In the search to uncover how to achieve greater performance, this study examines how IT implementation, measured through IT use and IT integration, affects the competitive priorities achieved by the firm and customers’ results. To do so, an analysis of these interactions is carried out applying the structural equation modelling (SEM) methodology to a survey on Spanish manufacturing firms. The results show a significant and positive relationship between IT implementation and competitive priorities related to the flexibility observed, innovation developed, and delivery time needed. The study also notes that IT integration is positively and directly related to customer results, whereas the relationship between IT use and customer results is positively but indirectly related to those customer results, with the competitive priorities achieved by the firm acting as mediators in this relationship. The main conclusions deriving from the present study clarify the role of IT implementation in organisations, highlighting the role of previous competitive priorities as being responsible for the success of IT implementation.